Vogue x Mercedes-Maybach S-Class: The Ultimate in Sophisticated Luxury

The marketing campaign for the all-new Mercedes-Maybach S-Class revolves around the concept of The Ultimate World—a place where luxury, innovation, and sophisticated design converge. The objective is to create a “surround sound” effect, amplifying the car’s launch by collaborating with influencers from the luxury-lifestyle space.

Using evocative language, the campaign paints a vivid picture of a world where individuals experience the best of everything, reflecting Maybach’s core values. This approach positions the S-Class as more than just a car—it’s the epitome of modern luxury, offering an elevated and personalised experience.

By emphasising the vehicle’s refined aesthetics, advanced technology, and luxurious features, the campaign resonates with a discerning audience that values exclusivity and sophistication. The partnership with Anaita Shroff Adajania broadens the reach and creates an aspirational narrative that aligns with the lifestyle of high-end consumers.

The campaign encapsulates how the Maybach S-Class transforms everyday journeys into extraordinary experiences. By merging powerful storytelling with a strong visual identity, it reinforces Mercedes-Benz’s standing as a leader in luxury automotive innovation, appealing to those who seek unparalleled quality and an ultimate sense of indulgence.

Influencer: Anaita Shroff Adajania

#SophisticatedLuxury Watch the Digital Launch: Link

My Role: Press Confernce Question line up, Creative Partner - Press, Strategy, Launch Campaign, Production, Client Servicing