Brand Strategy (Social & Digital)
From setting a clear digital proposition to shaping long-term roadmaps, I help brands create strategies that are both distinctive and practical. My work connects social and digital efforts directly to business goals, ensuring your presence isn’t just active, but truly effective.
Defining social/digital positioning
Developing audience-led roadmaps
Aligning activity with wider business goals
Identifying opportunities for growth and optimisation
Creative & Content Direction
Well-crafted creative and content can transform how audiences engage with your brand. I can support at every stage:
Leading pitches and creative concepting
Overseeing production to ensure quality
Elevating creative across campaign, paid, earned & influencer
Analysing performance reports and making recommendations
Influencer Marketing
Influencer activity works best when it’s authentic and aligned to brand values. I can help you identify the right partnerships, shape tailored influencer strategies, and oversee collaborations that drive both cultural relevance and performance.
Influencer identification & vetting
Strategy development & campaign design
Partnership management
Measurement and reporting
Culture & Audience Development
Understanding people and culture is the foundation of effective digital work. My approach is always audience-first, using data and cultural insight to ensure campaigns land in the right way.
Audience research and segmentation
Applying cultural insights to creative strategy
Developing long-term audience growth plans
Production and Budget Planning
Strong creative needs smart production behind it. I support brands in planning budgets, timelines and resources so ideas can be executed effectively and efficiently.
Budget scoping & allocation
Timeline development & workflow planning
Production oversight from concept to delivery
Events – Ideation, Curation & Design
Events are powerful moments for brands to connect with people in real life and online. I can help shape experiences that feel creative, on-brand and culturally relevant.
Event concept development & storytelling
Curation of speakers, talent or collaborators
Design of event identity and creative assets
Integrating social and digital for maximum reach