Vogue x Ted Baker London: Ted Baker’s Black Book

Ted Baker’s Black Book, presented by Vogue India, is a curated style guide that blends timeless elegance with modern versatility. Featuring influencers Vaishnavi Andhale and Rahul Sharma, it showcases elevated essentials perfect for every celebratory mood and occasion. Through the expert lens of Vogue, Ted Baker’s Black Book redefines fashion statements with a mix of classic prints, contemporary pairings, and versatile styles. It serves as a trend dictionary, offering chic styling cues for those seeking to revamp their wardrobe with a touch of modern glamour. Combining stills and mood videos, it highlights the varied facets of their personalities, celebrating self-expression.

The visual narrative emphasises sleek typography and minimalistic design to complement Ted Baker’s refined aesthetic. The objective is to create buzz and drive desire for Ted Baker’s collection by positioning it as the ultimate style guide for millennials and urban fashion enthusiasts. Ted Baker’s Black Book inspires individuals to elevate their style with confidence and flair.

My Role: Campaign Management, Styling, Direction, Strategy & Production