GQ x Vedica Spring Water: Downtime with Dino Morea

Bisleri Vedica’s #AdoptDontShop campaign, in collaboration with PETA India and brand ambassador Dino Morea, encourages adopting Indie dogs from shelters instead of purchasing pets from breeders. Indie dogs are perfectly suited to India’s climate, low maintenance, and loving companions.

Dino Morea, a passionate advocate for animal welfare, shares his journey with his Indie dog, Ganpat, to inspire others to adopt. The campaign’s videos emphasise the joy and fulfilment that comes from providing a home to a shelter animal while reducing reliance on unethical breeding practices.

Through this initiative, Bisleri Vedica aims to raise awareness about the benefits of adopting animals and promote compassion. The campaign reflects the brand’s commitment to animal welfare, urging people to make a positive difference by choosing adoption.

My Role: Campaign Management, Creative Strategist & Producer