GQ x Tommy Hilfiger: Fashion for Gen Z

GQ India crafts a bold visual style guide featuring emerging actor Babil Khan, redefining timeless prep with an edgy contemporary twist. This campaign merges classic preppy aesthetics with varsity-inspired elements, gender-fluid silhouettes, and grunge vibes to showcase the next phase of modern fashion.

Through GQ’s authoritative style lens, Babil embodies a daring yet refined fashion narrative. Varsity details bring youthful energy, while fluid silhouettes and raw, textured layers break traditional boundaries, highlighting self-expression and individuality. The result is a blend of heritage and modernity that speaks to a generation reshaping the rules of style.

At the core of the campaign is a dynamic fashion reel, capturing Babil in fluid motion and striking looks. This is complemented by a series of high-impact stills and curated social media posts that spotlight key elements of his wardrobe. Together, these visuals create a cohesive narrative that invites viewers to embrace bold and authentic fashion choices.

The campaign aims to position Babil Khan as a style icon and reinforce GQ’s role as a trendsetter. It engages millennials and Gen Z, inspiring them to experiment with versatile, forward-thinking styles that reflect their unique identities with @tommyhilfiger

Behind the scenes from the shoot: Link

Actor: babil.i.k

My Role: Content Consultant