Working with Vogue India, I led the creative strategy for the Dubai Destination Weddings campaign. This branded editorial experience reimagined Dubai as India's most aspirational setting for a modern celebration.
My focus was on building the strategic and creative foundation: defining the territories, shaping the content architecture, and ensuring the campaign spoke to couples as Vogue does- with authority, beauty, and genuine desire.
The result lives at the intersection of travel, fashion, and bridal culture, exactly where I like to work.
