Condé Nast Traveller x Hilton: Before I Do..

Weddings have returned in full grandeur, but with a significant shift—intimacy, personalisation, and meaning now take centre stage. Today’s weddings aren’t just about grand celebrations; they’re about the couple and the moments that truly define their journey. While large, spectacular moments still play a role, it’s the unplanned, candid, and in-between moments that leave a lasting impression.

These are the moments you don’t plan, the ones you don’t see coming, and yet, they make the wedding experience even sweeter. Hilton’s Before I Do series beautifully captures these unconventional moments. It focuses on the heartfelt experiences that make each wedding unique—moments that prompt the couple to pause and cherish the journey they’re on. From quiet reflections before the ceremony to laughter shared with loved ones, these are the memories that linger long after the festivities end.

Hilton becomes the backdrop for these treasured moments, offering a setting that allows couples to create their own story. Whether it’s a spontaneous dance, an unexpected gesture, or a private moment of connection, these experiences add depth and warmth to their wedding day.

Before I Do celebrates the essence of modern weddings—where it’s not just about grandeur but about the moments that make the day truly theirs. These are the memories that stay with couples forever, making their wedding a unique and deeply personal milestone.

My Role: Creative Partner - Strategy & Production