Condé Nast Traveller & GQ x Hyundai IONIQ 5: Power Your World

Hyundai's campaign for the IONIQ 5 features a video series themed Into the Unknown, with the word “Power" spotlighting three artists—a chef, an athlete, and a sustainability advocate—each known for their unique contributions. In these videos, the protagonists embark on Sunday morning drives in the IONIQ 5, seeking inspiration to create their next significant work. The series emphasises the vehicle's role in facilitating journeys of creativity and purpose, aligning with Hyundai's broader sustainability initiatives.

This campaign is part of Hyundai's ongoing efforts to promote its electric vehicle lineup, including the IONIQ 5, by highlighting the integration of eco-friendly technology into diverse lifestyles. By featuring individuals who have chosen unconventional paths, the series underscores the IONIQ 5's appeal to those driven by passion and purpose.

My Role - Client Servicing, Creative Partner- Strategy & Production